Director: Mischa Rozema
Agency: Nike Brand Design EMEA
Nike Brand Design EMEA asked us for a series of films that would reflect the current retail design present in Nike Stores. Based on the theme of ‘This Is My Year’, we incorporated footage of the subjects shot by us last year in Europe and then filmed additional high-speed digital scenes with a stand-in cast here in the Netherlands. Location photography and 16mm Bolex material was also made to add to the atmospheric black and white treatment.