Farmers is there for you- through all of the different life stages you experience. Getting married is a huge change. One that (among other things) requires you to look at your insurance needs. This past Rose Parade, we threw a live wedding on the Farmers Float to tie a couple together in holy matrimony. We also wanted to inform the public that Farmers Insurance is who to turn to for guidance and smart decision making when it comes to life changes and insurance needs. This float idea grew into a major social media extravaganza and got more free press than we knew what to do with. More importantly, a couple tied the knot and we helped their dream come true. They're living happily ever after at the moment, in Virginia.