Apple does it. Coke uses it. Your kids love it. And when Visa realized it had violated it, the company executed a hasty about-face. Why paying close attention to this principle can keep your own people motivated even as it works to bring new customers your way.
Steve Halliday is president of Hothouse Enterprises, Ltd., a literary enterprise that specializes in book editing and collaboration. Steve has co-written books with Tim LaHaye, Luis Palau, Dave & Jan Dravecky, and many others, and is the author of several books himself, including a Gold Medallion winner.
Steve formerly was a senior editor with Multnomah Press and Questar Publishers, and before that was a reporter for two news-papers in southern Wisconsin. He holds a Bachelor of Arts degree in Journalism and Spanish from the University of Wisconsin-Eau Claire and a Master of Divinity degree from Western Seminary in Portland. Steve is a PhD fellow in communication, completing final coursework at Regent University.
Steve and his wife, Lisa and their two daughters, Lauren and Katie live in Portland, Oregon.