McSmokey Chili is the first of three burgers based on McDonald's crowd-sourced “My Burger” campaign.
Competition winner Tero Halonen put together an inspired burger full of intriguing flavors and our job was to visualize them in an exciting way.
Case study: pinata.fi/work/32/mcdonalds-myburger-mcsmokey-chili
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Manager: Inka Karvonen, Päivi Lång
Sound: El Camino – Marko Nyberg, Ville Riippa
Production Company: Piñata
Producer: Johanna Luoto
Director: Henri Tani & Jonna Uhrman / Piñata
Lead Compositor, Animation: Henri Tani
Designer, Illustration, Animation: Jonna Uhrman
3D Artist: Ville Ikonen