In this webinar Laurence Veale, Senior Analyst, will help you get from data to insights by taking a focused approach to analytics. Laurence will discuss the key metrics that actually matter to businesses in order to make informed decisions. He then looks at how to segment and visualise the data in order to turn insight into action.
This webinar will be invaluable to those with responsibility for eCommerce, eBusiness and Marketing to help get a deep and informed view not just on 'what' visitors are doing on their site, but more importantly 'why'.
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