Here are three idents out of a series of six directed by Chris Balmond and produced by Phil Kerr.

Creative by Jamie Buckingham and Doug Laird from McCann Birmingham.

They were shot them over two days on location in Manchester and the post production was handled by Rushes.

Chris Balmond commented on the job...

"These idents were great fun to realise. Six different scenarios show how the manly confidence you can feel after conquering the fiery taste of Old Jamaica Ginger Beer can be misplaced. It's a fun comic device to play with, and casting was key to finding the right beta male with alpha male aspirations. We continued to play with the scripts into the edit, pushing the comedy further with a commentator style VO who dryly observes the failings of our heroes."

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