This commercial is to commemorate Indonesian’s Independence Day. The message is about us who choose our own interest rather than our unity as one nation. In short, the story shows Indonesian people today, who would easily fight others in the name of ego, power, etc but forget the spirit of One-Nation-Under-Red-and-White like what our founding fathers fought for 67 years ago.
Client : PT. Gudang Garam Tbk.
Agency : Dentsu Strat
Executive Creative Director : Shafiq Muljanto
Associate Creative Director : Amet Mulyanegara
Sr. Copywriter : Aryo Saloko
Art Directors : Randi Destriadi | Agung Satria | M. Arif Hakim
Producer : Conny Miranda | Mea Oesman
Production House : Square Box Cinetech
Director : Bona Palma
Published on August 2012