To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced by Vetor Zero/Lobo and directed by Gabriel Nóbrega and Guto Terni, this animated spot proposes a humorous answer to those questions. With a concise, stylized art direction that plays with the language of infographics, it follows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.
Agency: Leo Burnett Tailor Made
Production Company: Lobo / VetorZero
Creative Directors: Gabriel Nobrega & Guto Terni
Executive Producers: Alberto Lopes & Sérgio Salles
Account Management: Paula Saraiva
Coordinator: Gabriela Milanez
Designers: Bruna Imai & Bruno Ferrari
Art Director: Bruna Imai
3D: Fernando Magalhães
Animation: Bruno Ferrari, Diego Coutinho e Rafael Morinaga
Sound Design: eNoise
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