After revealing a new brand identity and ad agency, we were asked to create a flexible and easily versionable national launch campaign for Pearle Vision.
Thanks to our work on a previous all-graphic campaign for Pearle Vision through Arnold, we had a deep understanding of the brand positioning and were inspired to give their new agency, BBDO, some fresh ideas. Our approach was to use the new logo to guide the viewer's eye through intimate human moments. An ambitious schedule and two day shoot included building out an entire store since the new identity hadn't yet launched in retail. All post-production was done in-house and the client was supplied a toolkit of extra footage for new ads and web usage.
More info at eyeballnyc.com/#/work/view_all/pearlevision