Will you be crowned the winner of Cannes Lions and return in 2014 as a VIP delegate?
PHD and Cannes Lions are inviting delegates at the festival to join an MMO - a massively multiplayer game - for the chance to ‘Win Cannes’.
Simply download the official Cannes Lions app and start collecting Pings* at the festival, via the app.
The more Pings you collect the higher you rank, but only the top 10 make the leaderboard. Each day at 5pm the highest ranking individual will receive a prize, courtesy of Microsoft. Amongst the great prizes up for grabs are Surface RT tablets, 2 x tickets to the Microsoft Beach Club Party, an Xbox 360 with Kinect, an Acer V5 Windows 8 laptop and a Nokia Lumia 920 phone.
The player who achieves the most Pings during the course of the festival will be announced on Saturday 22nd June and will receive a VIP delegate pass for Cannes Lions Festival 2014.
So who will take the top spot? Which country will reign? Take part to see who will Win Cannes and join the conversation at #wincannes.
To find out more about gamification, join PHD’s seminar with game designer and author Jane McGonigal at 3pm on Tuesday 18th, and for more tips on how to earn Pings visit wincannes.com and watch this short video...
*Pings are a points scoring system devised and used by PHD in its own global operating system, Source. Game mechanics at the heart of the system mean that all 2,500 employees from around the world are part of what’s known as an MMO – a massively multiplayer online game.