Over 9 weeks of summer 2012/13 FOX8 and the Comedy Channel joined forces with Channel [V] to offer a co-branded summer campaign across the channels. 'Live for Summer' leveraged the youthful positioning of these three channel brands to deliver an integrated campaign for Jeep, McDonald's and Boohoo.com.
The campaign included brand association with each of the channel’s key properties with inclusion in all promos, and a competition for subscribers bigger than ever – the choice of VIP backstage access to the 55th Grammy Awards, walking the red carpet at the Emmy Awards or a 5 star experience at the Edinburgh Comedy Festival.
The 60" hero spot is a finalist in the Promax BDA Global Excellence Awards in the On-air Consumer Tie-in / Brand Integrated Campaign category.
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