Lexus debuted an entirely new auto show event space to an international audience in 2013. The dynamic space concept is based on the idea of controlled chaos. Asymmetrical viewpoints, rich textures and larger-than-life media canvases surround the vehicles, cradle and present them like precious jewels.

Our objective was to design, develop and deploy an engaging layer of technology touchpoints telling the product and brand stories in a simple, yet powerful way. Project Worldwide agencies Spinifex Group and JUXT combined forces from Southern California to Sydney, Australia to deliver the immersive technology experience.

Platform-based components like the 21inch touchscreen wheelstands and the "Lexus LFA Roar" have since been deployed to various events across the US including New York City and most recently the Toyota Grand Prix of Long Beach.

Physical Design, Fabrication, Account Mgmt: George P. Johnson, LA
Concept, User Experience, Design: JUXT, Newport Beach
Concept, Technology, Development, Deployment: Spinifex Group, Sydney / LA

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