The music video for Seething Akira's highly anticipated single, Firepower, created by Red Deer Films. The track features the former The Prodigy and Pitchshifter member, Jim Davies.

Bending an eclectic set of genres, Seething Akira put on brilliantly energetic live performances and being proud 'local lads' they really wanted to be filmed in a small local pub. The band really wanted their sense of humour to translate on screen and together we crafted the comical concept used throughout the video.

Dealing with so many extras and set-ups on the shoot was a challenge we really relished. Thanks to the location and the homemade picnic provided the shoot took on a real family party feel. As a result, careful direction was required to make the extras appear bored.

Special thanks to the RMA Tavern for facilitating the whole shoot and Nick Courtney who features in the video.

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