On Sunday, April 21st, at New York’s Earth Day 2013 event, people in Union Square Park were confronted with #DARKSNOW, a four-ton ice sculpture dusted in soot. As the massive hashtag melted in the sun, it symbolized the threat facing Greenland and the connection between ice, climate, fire, and human interaction fueling climate change. At 5‐feet high, it physically demonstrated the predicted sea level rise where people were standing. This powerful metaphor got people thinking about the environment and the consequences of their actions. It also connected with them emotionally, spurring donations through a mobile-giving platform (txt DARKSNOW to 50555). Together, we can change the course of climate change.