Film by NYC based artist Sam Heydt
Heydt’s large and varied body of photographic work is united by its unconventional exploration of semiology and its role in cementing a cultural phenomenology of consumerism, corporal commodification and a mythology of a fictional past. Ironically employing the very medium she critiques, Heydt’s work speaks to the decay, disillusionment, and disenchantment of the social psyche at the hands of the media apparatus. Heydt’s visions transcend her images’ site-specific locations — the impact of the photographs are shockingly universal, rendering the global local.
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