safe driving tips combine with a cheesy animation technique to breathe new life into a typically dreary advertising category: personal injury law. our “talking billboards” TV spots feature our clients as larger-than-life “eyes in the sky;” observing and commenting on unsafe motorists. the creative was inspired by the “synchro-vox” animation technique used in the 1950′s cartoon clutch cargo. the spots drew immediate response. my favorite story is the canadian guy who called the firm to say that he didn’t need a lawyer, didn’t own a car, and didn’t even live in town. but loved the spots and had to call to let them know. another lady called to say she was offended by the comment about the blonde in the convertible. as a blonde myself, i have to say i resemble that remark.

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