About 1 out of 10 VC-funded start-ups fail to meet the investor's expectations. Only around 3 out of 10 make back the money that was invested in them. The risk involved in creating companies that scale means a very different risk-reward scheme compared to traditional young businesses. Failure is inevitable – but also required. Failure creates experienced entrepreneurs, and it means that the ideas pursued are ambitious. Marcus Kuhn tells the audience all of the intricate details involving the product of his first start-up that failed. He also touches on the topics of the measure of success, the lack of risk taking and the hope he has for change in the Swiss start-up landscape.
This talk was recorded and edited by Mark Melnykowycz (Idezo GmbH, Switzerland). Failcon Switzerland was held on April 16, 2013 at Theater Rigiblick in Zurich, Switzerland.