The first two Star Wars prequels have not been as well received from the fans. We need a way to excite them into going to see the third through our behind-the-scenes documentaries.
Let’s break the mold of the standard fly-on-the wall documentary style done in the past and create docs that are designed to reinforce our movie’s 5 marketing messages. We have the edits driven by the Star Wars music, and make them more exciting to watch from an execution/topic standpoint.
• "Best Overall DVD"
• Largest Box Office Receipts @ Launch
• Greatly Increased New User Acquisitions for StarWars.com