DIRECTION / DESIGN / ANIMATION: MOJO
CLIENT: MEDIACORP TV - CHANNEL 5
PRODUCER: SUSIE CHOO
To highlight the new shows coming up in 2010 and bid farewell to the programs that are ending their run, MEDIACORP CHANNEL 5 tasked MOJO to design an animated sequence that illustrates how a gloomy and bare TV Land in winter metamorphosised into spring.
A single bare trunk is transformed into a luscious tree with new tv show titles as its leaves, while coloured strips of grass flowed along on the fields where it stood. Using candied colours and a whimsical illustration approach, MOJO great fun bringing spring to the TV Land of 2010.