New York's supreme mastering engineer explains how he gets the sound pumping at the 2013 Red Bull Music Academy in New York.

Few men have shaped the sound of modern music like Herb Powers Jr. Renowned around the world for his deep bass and crisp highs, Herb's mastering at Frankford/Wayne, Hit Factory, and now his own PM Entertainment, has set the bar for the very highest definition audio. While Herb masters across all styles of music, his trademark touches have defined the sound of disco, house, R&B and hip hop since the late 70's. Aside from the music, and his pursuit of cutting records as loud as possible, perhaps his most recognizable legacy is the vinyl graffiti he wrote in the dead wax of the records he cut. Finding the inscription 'Herbie Jr' and a smiley face on your 12" single is a hand-written mark of quality.

For more lectures from the 2013 Red Bull Music Academy in New York, visit redbullmusicacademy.com/lectures

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