After a successful and eventful launch of our customized digital solutions, I am proud to share this report to our clients, partners and sponsors. I would like to also thank everyone for their encouragement as no start-up company runs without a hitch, but it also doesn’t happen without the support of people like you.
RVSN’s vision and mandate is to inform, engage and entertain our viewers with culturally relevant content by placing our customized and innovative digital advertising screens within public gathering places that actively support arts, culture and healthy living. We provide cutting edge digital solutions for your community outreach by providing an unprecedented and experiential digital form of marketing spread over an expanding network, partnered with nationally recognizable and credible establishments and brands like the Second Cup Café chain.
Consider RVSNtv™ your out-of-home-advertising-network. Within our Coffee Shop Conversations Network (CSCN), an exclusive partnership with the Second Cup Café chain, our strategically placed digital advertising terminals have a captive audience reach of 40,000 Winnipeggers consistently and monthly, that frequent the Second Cup locations found in the trendy Osborne, Corydon and downtown Winnipeg neighborhoods.
RVSN’s customized digital screens operate off a wireless network platform that allows instantaneous, full customization of content, maximizing your advertising returns. RVSN offers in-house digital multimedia development, Search Engine Optimization, and social media management services. As valued added, organizations are taking full advantage of a 360° strategy, utilizing the new and exciting digital mediums that are needed to further engage the targeted demographic.
Out-of-home-advertising has been shown to have one of the highest returns on investment and shows no signs of slowing down, unlike other out of date media. We catch the attention of the people that are most likely to be purchasing your products, and we engage them in a way that no other company can offer. There is no doubt that the impact of innovative exposure is greater than that of the past, and RVSN is poised to assist you with the revision of your image and message.
The 18 – 35+ age range is difficult to reach. These are the young and affluent people who are will be driving the economy and buying your products. Currently, based on BBM research, we determined that the CSCN audience of Second Cup is skewing female 18-34yrs and female 50-54yrs.
With print media becoming obsolete for various reasons, and television advertising becoming even more difficult to reach the audience because of the remote and the invention of the PVR, this key demographic of go-getters and consumers that we consider our captive audience, are 80 percent of the time, being impacted by our dynamic visual impressions. People are more likely to remember our medium and therefore more likely to recall your advertisement, message or promotion.
"Young urban adults who visit establishments belonging to our Restos & Bars network have a very interesting profile for advertisers. Not only are they mainly aged between 18-34 years old (73%) but, compared to the total urban Canadian population 18-49, a greater proportion of them are single (62% vs. 37%), have a university degree (46% vs. 34%) and hold a high power job (75% vs. 56%). they also have a significantly higher personal income than the average urban Canadian 18-49 ($47,796 vs. $42,199). In fact, the combined purchasing power of these young and affluent consumers reaches an impressive $164 Billion a year." http://www.newad.com/data/document/163-en.pdf
Unprecedented, Innovation and Market Entry - Launch of the idk – Information Digital Kiosk
It has been an amazing experience launching the first of it's kind product in world, in the city of Winnipeg, Manitoba. The Information Digital Kiosk, known as the idk, which in text lingo also means, “I don’t know”, enabled RVSN to inform engaged users, but entertain in an interactive and innovative way. RVSN has the ability to act as a unique extension arm in advanced and enhanced experiential digital marketing for any of our clients and partners through strategic partnerships with organizations, businesses and institutions that share common goals. We look forward to introducing the idk 2 this summer, 2013.
Charles Tago - Founder and President, RVSN Media Group