Performance Commerce—Using Data to Drive Digital Growth

Enabling e-commerce has become table stakes for many businesses, especially in a post-COVID world. What’s left is for middle-market operators to figure out how to develop e-commerce strategies that yield exponential dividends. This is Smith Commerce’s area of expertise. In this GrowthTV video series, four thought leaders describe what middle-market leaders should know to optimize e-commerce outcomes. To kick off the series, Rob Miller, Smith Commerce’s customer growth officer, explains how to avoid common pitfalls in e-commerce. Continue the rest of the series below.

This video series is brought to you by Smith Commerce, a digital commerce agency that helps companies optimize the people, processes, and technologies to deliver a frictionless buying journey for customers and better business outcomes.

GrowthTV is produced by the Association for Corporate Growth, an association dedicated to driving middle-market growth. Learn more and become a member at ACG.org. Find us on Twitter: twitter.com/ACGGlobal and twitter.com/ACG_MMG; Facebook: facebook.com/AssociationforCorporateGrowth and LinkedIn: linkedin.com/company/acgglobal and linkedin.com/company/middle-market-growth-magazine.