BACKGROUND This is Scandinavian Airlines first social media campaign. It's also my first campaign at Crispin Porter + Bogusky.

BRIEF Scandinavian Airlines wanted us to create a competition as a part of their big autumn sale.

SOLUTION Scandinavians are not known to be all that spontaneous. But hopefully that’ll change with the SAS Globe of Fortune. At you connect with Facebook and spin away to get you randomly selected SAS destination and your randomly selected travel partner. You get 10 spins in total, and if you are spontaneous enough – you can win the trip that destiny has picked for you. The neat thing is – you obviously get as many new chances to win a trip as you’ve got Facebook-friends. In other words: Sharing is good.

MY ROLE Art Director and Co-concept development.

AWARDS Finished 1st in Resumes Månadens Web 2009.
Creativity's top 5 pick of the week

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