Made Media: Advertising In The Third Industrial Revolution
What does advertising look like when all products are connected to a product graph (via sensors) and your washing machine is talking to your jeans, which are reporting back to your detergent, which is pinging you as you walk by GAP because your faded pair is on sale? How does IKEA effectively market their products when people are printing their own more customized furniture at home for less dollars and a zero carbon footprint? In this fully connected world where access to information is pervasive via the trillion node network, do the same old advertising mechanisms work?
Moderator: Peter Guber, CEO, Mandalay Entertainment Group; Owner/Co-Executive Chairman of the NBA’s Golden State Warriors; Co-Owner of the Los Angeles Dodgers; Author
1. Chris Anderson, CEO, 3D Robotics; Founder, DIY Drones; former Editor-in-Chief, Wired Magazine; Author
2. Mickey McManus, CEO, MAYA Design; Author
3. Chad Hurley, Co-Founder & former CEO, YouTube
4. Ron Conway, ‘Super Angel’ Investor; Founder & Managing Partner, Angel Investors LP Funds