ALLISON & PRIMA surprised designers, architects and other spectators at the Milan Design Week 2013 with this mobile construction. The foldable house out of 100% paper-based ALLISON board was built on a Dutch 1920's Gazelle bicycle. Visitors at Ventura Lambrate curiously spectated as PRIMA collaborated with them to create several new constructions out of the fully recyclable material. A perfect example of sustainable design, showing the endless possibilities for project fit-out, shop fitting and displays.
prima-ic.eu