In 2011, Volkswagen launched the People’s Car Project to inspire the Chinese people to imagine the future of cars. We reached both new and existing car owners, and as a result, 30 million people submitted over 260,000 car ideas. In 2013, as an epic conclusion to the project, and ultimately, to honor the people’s creativity, we had to take all their ideas and create one car.
Executive Creative Director - Georg Warga Goodstein
Producer - Maureen Sherrard, Goodstein
Agency - Proximity China