BMW 7 - connection of dynamics, efficiency and luxury and the flagship of BMW. Hence the "driving pleasure" is not only the brand slogan, but the theme of communication connecting BMW.
We have created an exceptional campaign - for exceptional target group, which is based on the maximum personalization.
In the first step, given the target group video, you are pulled into a plot of the story in which there is a package placed in the trunk of the car and it is presented by the name of the recipient. In the next stage, you received a shipment - the original book, the main character is a BMW 7 and a personalized recipient-you. In addition to dramatic action story it shows conveniences of BMW 7.
The book was written by Petr Stančík and illustrations were delivered by famous rapper Vladimír 518.
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