National non-profit notMYkid.org, which focuses on preventing the devastation of teen addiction, launched a parent awareness and prevention campaign on the surprising dangers of the 420 culture, which most parents do not even know exists. Most are also unaware the average age for first-time drug experimentation is 13 and if a child starts using drugs, it is typically two years before parents realize there is a problem. Long-term studies show few young people use other illegal drugs without first trying marijuana.
Through partnerships with Rural/Metro, a leading provider of private ambulance and fire protection services, and First Check, the leader in home diagnostic testing, notMYkid distributed thousands of free home drug test kits and information to concerned parents in select cities across the U.S. on Friday, April 19.
"Our paramedics, EMTs and firefighters from throughout the nation are too often called to heartbreaking emergencies involving teens and drugs, and we want to do our part to prevent these tragedies from ever occurring," said Rural/Metro President and Chief Executive Officer Michael DiMino. "Rural/Metro has proudly partnered with notMYkid so that together, we can serve, educate and protect families and encourage parents to take a proactive stance when it comes to teens and drugs."
notMYkid's peer-to-peer program sends young adults who have overcome life-controlling addictions and behaviors into the community to share their stories, a powerful program making a significant difference in young lives. Every year, notMYkid speaks to more than 100,000 kids and tens of thousands of parents.