The idea:

Everything is longer for South Asians. Weddings last a week. Festivals are celebrated over several days.
Bollywood movies last three hours. Even our favourite sport, cricket, is played over five days.
Since time immemorial, our customs, traditions, passions, work ethics, faith and values have driven us to rise earlier and to stay awake later.
We are a longer hours people. Longer hours are a perfect fit for us as this commercial for TD Canada Trust demonstrates.

The team:
Client: Diane Smith-Sanderson, Sandy Landreth-Kerr, Bruce Burgess; TD Canada Trust
Agency: Barrett and Welsh

Creative Directors: Mike Welsh and Gavin Barrett
Writer: Gavin Barrett
Art Director: Bhupesh Luther

Produced by Barrett and Welsh
Producer: Munaf Husain DLP/Barrett and Welsh

Editor: Chris Brook
Music: Night in Lenasia by Deepak Ram, Golden Horn Productions
Sound design: Mark Dwyer, Zoo Music, Toronto
DOP/Colour: Pasha Patriki
Motion graphics: Alwyn Pereira
Stock: Getty Images

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