We provided AT&T customers with a simple and fun application to share their love with Mom and re-enforce the brand promise "It's not complicated."
The AT&T Mother’s Day Card Maker application allowed users to create and send a personalized video card to their mother via Facebook, Twitter or email. The application used our proprietary cloud-based video-rendering platform to dynamically generate personalized videos that were viewable on desktops, tablets and mobile devices.
To increase engagement and exposure for the campaign, the application used an embeddable video player that allowed recipients and their friends to view the videos directly from within their Facebook newsfeed or timeline. Videos were also uploaded to YouTube for increased accessibility and ease of sharing. The application employed responsive design techniques in order to make the experience accessible to users regardless of their device.
During the week the campaign was live, over 10,000 videos were created, resulting in over 100,000 brand impressions for AT&T on Facebook alone.