This is a short video we made for Zenlike.me. We were originally approached to make a commercial for an app they were developing. After a couple of meetings, we decided to take it in a different direction. It became more of an abstract visual mission statement for the values that their company holds, which are completely in unison with my own.
We had complete creative freedom on the project. We shot some parts in Edmonton. Then we departed on an 18 day road trip to the United States, spanning from Montana to California, then up to Oregon and Washington.
I had an amazing time working on this video. We didn't end up making any money but that wasn't the point. We all just wanted to make something beautiful. Creatives need more clients like Zenlike. They took a chance on us and we ended up with something much more than a commercial. It doesn't exist to sell a product, it exists to remind us of what it means to make our time count.
Produced by Tom Gunia & Aaron Pedersen
Director/DP/Editor/Score/Voiceover: Tom Gunia
Gaffer/AC: Eugene Uhuad
Featuring: Nicole Geldart, Micah Thomson, Adrianne Thomson, Alex Thomson, Jonathan Kornicki, Elan Laplain, and Lona Alia Duncan.