This is an animatic that I created for a team project in my Ad Concepts class. The overall objective of the project was to design an entirely original board game from scratch, including all of the components that came with it. I was responsible for character design, but I was also in charge of producing an animatic for a commercial that would appear on television or online. Within the commercial, I felt it was necessary to include the backstory, characters, objective, and gameplay, a task that was certainly challenging. All in all, I found my contribution to the group project to be successful and enjoyable.