This is the first commercial installment for the GOTHAM Campaign.
It is a teaser commercial designed to invoke curiosity and do some research of what the commercial is about and what GOTHAM is. I have chosen the release date of New Years Eve because most of everyone will be at home with their families and friends. They will be near a TV screen waiting for the countdown so it’s a great opportunity to tap into a big group of audience.
Note: All the logos shown in the video use the typeface Gotham.
For a complete project detail of the GOTHAM Campaign, you can check it out at the following link:
Instagram: @houseofintent -or- instagram.com/houseofintent
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