Pearson Australia (owners of the Penguin Group) approached Interbrand to create a new brand for Bookworld. Pearson recently purchased the digital assets of Borders and has transitioned the site and customers to Bookworld.com.au. Our brief was to build a compelling brand and an engaging experience.
Our solution was born from asking ourselves a very simple question: have you ever wondered where the characters go when you close the book? The answer is, they go to Bookworld – where books come from.
For the launch of the new brand, we created a 15 second online ad that is a journey through Bookworld.
Creative Director - Mike Rigby
Design Director - Ben Miles
Designers - Joao Peres, Jefton Sungkar
Motion Designers - Mike Tosetto, Joao Peres