On may 17 and 17 the 2nd International Social Media & PR Summit took place at the ING House in Amsterdam.
The summit provides tactics, tools and tips to transform and improve PR efforts through the use of social media.
On stage were PR experts from all over the world to share best practices and case studies like host Mark Ragan (PR Daily), Zappos, Ford, LEGO, Marvel, MTV and ING hun ervaringen. Also respected specialists like Deirdre Breakenridge, Shel Holtz and Tom Foremski were present.
In this video an interview with Deirdre Breakenridge from Pure Performance Communications.
