'The Iconic: The Beach' Online Fashion Video for The Iconic (2013)
Shot on Canon DSLR.
Produced by Petty Thieves Agency (pettythievesagency.tv/)
Edited by Vonne Patiag.
For more information, please visit theiconic.com.au/
The first in a series of event-specific fashion videos, these style videos commissioned by The Iconic (legendary online fashion retailer) aim to present a mix and match style for fashionable beach wear. Filmed at Bronte, the video's style exudes classic Australian summer ease with a wide range of classic and modern brands all available through The Iconic. The video underwent a heavy post-production phase with time spent on the colour grade to perfect the sun-bleached beach look. Use of slow-mo also helped create the lazy summer day vibe contrast to the powerful colours of the clothes.