In their BlogWell Minneapolis case study presentation, “Collaboration 2.0,” McDonald’s Senior Director of Communications, Heather Oldani, and Senior Director of Global Web Communications, Steve Wilson, outline how McDonald’s is using social media to engage not only customers, but their franchisees and employees as well.

Heather and Steve share how at McDonald’s, no single department owns social media and instead multiple teams collaborate on it, how the national brand had to claim ownership of social media to manage what was becoming a flood of microsites, Twitter accounts, and Facebook pages in local markets, and how they’re seeing exciting results from their internal social media communities.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)


BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit

BlogWell is produced by GasPedal and the Social Media Business Council.

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