Video from a Live Talks Business Forum with John Gerzema, Executive Chairman of WPP’s Brand Asset Consulting, in conversation with Lisa Napoli. They discussed Gerzema's most recent book, The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future. Event was held April 25th at Gensler, downtown Los Angeles. For more info on Live Talks Business Forum, visit: livetalksbusiness.com
John Gerzema is Executive Chairman of WPP’s Brand Asset Consulting He is coauthor of the bestseller Spend Shift (with Michael D’Antonio) and author, The Brand Bubble, which was named a best business book of the year by strategy+business and Amazon.
“The world would be a better place if men thought more like women.” That’s how the majority responded when 64,000 people in eighteen countries were surveyed about how to fix today’s global problems.
In The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future bestselling author John Gerzema and Pulitzer Prize winning journalist Michael D’Antonio explore today’s rise of feminine values in businesses, governments, and community organizations.
With the results of their landmark survey, a team led by Gerzema and D’Antonio traveled to thirteen countries from Iceland to Peru to Bhutan. What the authors uncovered are remarkable examples of women and men redefining success and solutions in every realm with “feminine” values like empathy, communication, patience, collaboration, and shared prosperity. These stories bring the authors’ extensive data to life:
In Jerusalem, the 89 year-old president of Israel, Shimon Peres, has begun a global campaign to create leaders who are “servants.” In Reykjavik, a new government recovering from financial scandal crowd-sources its new constitution by listening, inclusion and building consensus with citizens.
In Berlin, a Harvard-trained virologist, frustrated with egos in medicine, starts a social network for Scientists – ResearchGate – which has 2 million members in 200 countries.
What do all of these visionaries have in common? They represent a world-wide swing in favor of softer, kinder leadership, and their success heralds the end of the winner-takes-all masculine way of getting things done.
The stage was set for this revolution by financial calamity, political gridlock, intractable wars and worsening social problems, which occurred under the rule of men. In response, commerce and community have become governed by compassion and empathy.
Lisa Napoli is a journalist and author. She was as reporter and back-up host for public radio show Marketplace. She covered the Internet revolution and the cultural impact of technology as a columnist and staff reporter for the New York Times’ CyberTimes, and as a correspondent for MSNBC. In her 25 year career in media, she has also worked for CNN. She is author of RADIO SHANGRI-LA: What I Learned in Bhutan, the Happiest Kingdom on Earth. Presently, she is the local host of NPR’s All Things Considered on KCRW. Visit her website. lisanapoli.com