From over 4,000 entries, this commercial for Children's Hospital at WVU Healthcare was honored at the prestigious Healthcare Marketing Report's advertising competition. The commercial was produced and art directed by Heidi Specht. Jay Coughlin wrote the initial concept.
In her own words, a young mother was asked to tell the story of how the talented doctors and staff at Children's Hospital saved her son's life.
Director/cinematographer Glenn Przyborski shot the project "documentary style" using several digital HD cameras and a small, non-intrusive crew. Although the interview scenes were lit with HMI and LED studio light panels, the hospital footage was all shot available light.
WVU Healthcare is the largest healthcare provider in the State of West Virginia.
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