Our task for this Public Service Announcement for The Trevor Project was to develop a national, multi-media brand campaign with a message that also resonates with the general public. As part of this, we created a series of six broadcast PSAs of varying lengths for television, internet, and radio.
Using a rotating cast of fifteen with animated graphics from the campaign, we aimed to give a personal face and voice to the message using young people within The Trevor Project's service demographic and a youthful, contemporary visual language.
CONCEPT & CREATIVE: Avant Gérard (http://avantgerard.com)
CLIENT: The Trevor Project (http://www.thetrevorproject.org)
PRODUCER (LIVE ACTION): Ways & Means (http://ways-means.co)
DIRECTOR OF PHOTOGRAPHY: Kevin Phillips (http://www.bodyholographic.net/kevinphillips/)
ANIMATOR: Jerry Liu (http://www.jerryeliu.com)
COMPOSER: Pakk Hui (http://www.imdb.me/pakkhui)
COLORIST: Bossi Baker (http://www.bossibaker.com/)
SOUND MIXER: Unbridled Sound (http://unbridledsound.com)
EXECUTIVE PRODUCER, WRITER, DIRECTOR, EDITOR: Avant Gérard