Our task for this Public Service Announcement for The Trevor Project was to develop a national, multi-media brand campaign with a message that also resonates with the general public. As part of this, we created a series of six broadcast PSAs of varying lengths for television, internet, and radio.
Using a rotating cast of fifteen with animated graphics from the campaign, we aimed to give a personal face and voice to the message using young people within The Trevor Project's service demographic and a youthful, contemporary visual language.
CONCEPT & CREATIVE: Avant Gérard (avantgerard.com)
CLIENT: The Trevor Project (thetrevorproject.org)
PRODUCER (LIVE ACTION): Ways & Means (ways-means.co)
DIRECTOR OF PHOTOGRAPHY: Kevin Phillips (bodyholographic.net/kevinphillips/)
ANIMATOR: Jerry Liu (jerryeliu.com)
COMPOSER: Pakk Hui (imdb.me/pakkhui)
COLORIST: Bossi Baker (bossibaker.com/)
SOUND MIXER: Unbridled Sound (unbridledsound.com)
EXECUTIVE PRODUCER, WRITER, DIRECTOR, EDITOR: Avant Gérard