Once again we've had the pleasure of working with MassMarket. This time to bring life to the new Kool-Aid man.

For the first time since 1954, the campaign introduces a brand new look for Kool-Aid Man. MassMarket created a new, stylized but lifelike CG character who lives in the real world and goes about his day just like everyone else.

Our task was to simulate water and ice sloshing around inside of the Kool-Aid can. We also simulated the effect of Kool-Aid powder mixing with water.

We used a combination of Naiad and Houdini to create elements, ready for MassMarket to render. We created a flexible setup making it easy for MassMarket to implement our simulations into their renders and even reuse them in different shots.

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