This update to the Idealist video brand was created in collaboration with the Idealist team in New York. We wanted to give the logo a fresh look while incorporating the three words from the Idealist creed into the bumper. We decided on a literal portrayal of the logo itself, with the motion referencing it's creation of being painted in space. I was responsible for the motion design and all elements of compositing. Special thanks to Liz Morrison (Idealist Video Producer) and Claire Hansen (Idealist Designer) for helping to guide this project. The logo and branding for Idealist was created by JaegerSloan Inc.