By highlighting a new product line featuring scarves, coats and purses, Coach’s How-to-Wear video series spreads awareness about the company’s evolution from handbag designer to total lifestyle brand.
The new product line, named Legacy, builds on Coach’s classic handbag line by emulating the iconic look developed by acclaimed fashion designer Bonnie Cashin. Her ground-breaking designs for the 1962 launch of Coach’s women’s accessories division changed the course of 20th century fashion, and created a cherished style tradition that informs Coach designs to this day.
To ensure that the How-to-Wear videos maintained Coach’s famous design aesthetic, Slanted Studios emulated Cashin’s distinctive illustration style throughout their artwork and cel animation. This stylistic unity ensured that even though the videos showcase new products in modern day New York City, they reaffirm Coach’s position as a classic style authority.
Our series of animated How-to-Wear style guides continues with a crisp classic that goes anywhere, rain or shine. “How to Wear a Coach Trench” features the all-weather icon and its distinctive design, from stand-up collar and buckled belt to officer’s epaulets and storm flaps.
Nominated: Animated Fashion Award, 20th Stuttgart Festival of Animated Film
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Client: Coach, Inc.
Production Company: Slanted Studios
Director: Michelle Higa Fox
Producer: Nika Offenbac
Art Director: Erin Kilkenny
Illustrator: Liz Hur
Design: Alex Mapar
Cel Animation: Efrain Cintron, Lizzi Akana
Additional Animation: Shervin Etaat, Matt Canale
Compositing: Alex Mapar
Music/Sound Design: Huma-Huma
Executive CD: James Spindler
Executive Producer: Bridget Sheils