Did you see one of the out takes of Borat where he ambles down an aisle in a supermarket repeating to ask the shop assistant "What' this?" and pointing to some cheese in a seemingly endless shelf? Well, this is in memory of Borat but in a supermarket in Yerevan, Armenia. Vodka is staple food and nothing but.
Initially we wanted to make this official, ask the supermarket chief operator for permission, then have an official shop assistant do the answering but then opted for the guerrilla version. In retrospect this was the right thing to do, they were adamant about us not taking pictures and wanted to have all digital material we had produced so far. No one knows why and no one cares to explain and it is jut as ridiculous as erasing the White House from Google Maps so that bad people don't throw bombs - but hey, we are all just people, right?