THE 2013 KINGFISHER IPL FILM - OO LA LA LA LE O BEATBOX
Directed by Senthil Kumar : National Creative Director, JWT India.
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While the format of the IPL divides Indian and International Players into 09 different teams, the new Kingfisher IPL film unites 23 different IPL players from 06 different IPL teams into one rocking Kingfisher anthemic musical tune - OO LA LA LA LE O… DIVIDED BY TEAMS. UNITED BY KINGFISHER.
Interestingly all the musical instruments in this new track are the players themselves, Beat Boxing and creating various sounds from Bass Drums to Vocal Guitars and Percussion Beats. Ensuring that there is harmony across all the 23 different notes and vocal chords to bring alive the Kingfisher IPL proposition with a fresh new execution. The 23 different IPl players were shot across 06 different IPL venues with many camera crews operating during the first week of the IPL 06 in Jaipur, Delhi, Bangalore, Mumbai and Pune. And each of the players were shot singing the tune, singing syllables separately and creating sounds with their vocals, fingers, cheek bumping, mouth slapping, that become sound syllables for creating a harmony musical with the sounds into the Kingfisher tune - OO LA LA LA LE O…

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