a fashion inspiration by hamansutra
A short film that turns the spotlight on a fashion designer and photographer on the streets of New York seeking models that have the extra motivation lacked by agency models. Model agencies are quick to send out setcards and websites for models that turn out to be very different – or don’t even exist.
Despite long-term collaboration with agencies and building a reputation as reliable and prompt payers, the designer and photographer may often be repeatedly disappointed in the run-up to shoots when agencies persist in supplying the wrong types with the wrong statistics – the shoot is ruined. Our search is not for standard
cookie-cutter models, but photogenic personalities. We’re interested in how people react to our spontaneous forays on the streets of NYC. Arrogant? Friendly?
We’re also excited about applying our own personal biometric measurement systems
(aka ‘eyes’) to the organic characteristics (aka ‘faces’) of the applicants with the courage and confidence to get in touch. If they don’t, they’re not right for the hamansutra philosophy.
We don’t note any personal details apart from names. In the studio, the models watch while the fastest outfit in the world are created live for them. We aim to push the envelope, to stir controversy and document what we find.
Photographer and I will rove from downtown to Upper East Side and include you in our deepest thoughts with voiceovers and subtitles. Welcome to “Modelism”!
Fashion Designer . hamansutra
Music . The Egyptian Lover
Featuring . Claire Anderson
Cinematography . Atsushi Nishijima
Editor . Uli Schoen
Intro Animation . Flin
Recording Studio . Jan Krause and 58Beats
Motion Graphics Color Grading . Jakub Moravek . Studio Seidel
Translation . Alison Moffat
Street Cast . Maddie James, Ashley Arico, Erin Schumaker, Heather Jones, Danielle Black, Caroline Collins, Nicky Jackson, Amelie Alkan.
Location at hamansutra studio, New York 2010
ITUNES - The Egyptian Lover
Ooo Baby Dance
Livin' On the Nile
The Alezby Inn
Soiree At the Shindig
Keep It Hot
James Pants Cosmic Rapp (Egyptian Lover Remix)
About The Egyptian Lover
One of the most innovative producers of the old-school/electro era, Egyptian Lover's Greg Broussard recorded a parade of singles during the mid-'80s that proved influential for decades. Influenced himself by Kraftwerk/hip-hop soundclashes like Afrika Bambaataa's "Planet Rock" and Man Parrish's "Hip-Hop Be Bop (Don't Stop)," as well as the extroverted black-lover soul of Prince and Zapp, Broussard began recording from his Los Angeles base in 1983. 1984's On the Nile was moderately successful on the strength of containing an alternate mix of his most popular single "Egypt, Egypt". After a break in the early 1990s, Egyptian Lover returned in 1994 with "Back from the Tomb", his last full-length album in over ten years. Since then he has made "Platinum Pyramids" and "Electro Pharaoh" (Digital MP3) and is working on a new album entitled "1984".
The Egyptian Lover also established his own record company, Egyptian Empire Records, which included artists such as Rodney O & Joe Cooley.
original hamansutra propaganda posters from the film scene available
Send enquiries to email@example.com or follow me on instagram.com/hamansutra/