Client: AIG Insurance
Director: Shaun Yeo
Production: Reel Loco
Post Production: Loco Motion
Graphics: Suhaimi, Chee Hong
“Are you going to be Financially Ok?” - is exactly what AIG Insurance is asking.
Far from any traditional insurance sob story commercial, AIG and their creative agency wanted a fun and fresh ad for their new scheme, AIG CashSure Plan.
Which actually gave us a lot of creative liberty in coming up with the concept and treatment for the tvc.
So, we decided to do away with all the crying families and long dolly shots and kept everything well...sort of like a play. A play where we don’t hide the strings... Let’s face it, we are definitely not trying to hide the fact that we want you to go with AIG.
All done with 8 actors, a bunch of very large signs that would drop from the ceiling, 16 hours of shooting and now, we have a very quirky and memorable Insurance commercial. Who knew insurance could be this fun.