Speculative short for Urban Fictions Final. School of Visual Arts 2013.
As more of life is conducted online, companies are able to create data profiles of their consumers at a level of detail not previously possible. This data is then used to create more customized offerings to the customers. We explore what this hyper-customized world might look like through the lens of celebrity, focusing on how the objectification of all parties involved creates a new feedback cycle at an accelerated pace.