While finishing up the editing for mine and Brad's Multimedia thesis (our own filmed adaptation of the short story by Charlotte Perkins Gilman), I decided that I didn't want our credits to be the standard rolling titles that are always played at the ends of movies. I not only thought it didn't fit with our interpretation, but it would be a pretty fast role considering the small team we assembled to work on the project.
I thought that we needed something a little more mysterious and melancholy, something that properly represented the project as a whole.
I came up with the idea of the yellow smoke as a way to replicate the feeling of intangibility and wistfulness that the story carries throughout it. You never really know what's real and what's not, only catching brief fragments of what Charlotte considers to be her reality.
I made all the titles in After Effects CS5 from scratch!